Recorded No. 1 support amount in domestic crowdfunding!! “Japanese first” all-color pan-Middle Eastern cuisine recipe book that meets needs such as halal and vegetarian is now on sale!!

LD&K Co., Ltd. (Shibuya-ku, Tokyo/Representative Director: Hidemasa Otani) operates Cafe Bohemia, a popular gypsy club with a spacious open terrace reminiscent of a resort area in the Middle East and an exotic interior. We will publish the full-color Pan-Middle Eastern cuisine recipe book "MEYHANE TABLE-Middle Eastern cuisine party at Ie Meihane-" by Mr. Salaam Kaisei.

In crowdfunding, which was held under the guise of producing a book with the best creative team, the amount of support was 2,720,500 yen (558 people supported), the highest amount of support in the history of recipe books in Japan. It's a recipe book.

With the increasing number of tourists visiting Japan, there is a rapid increase in demand for food culture such as Muslims and vegetarians, which was not familiar to Japan. Lebanese and Israeli cuisine(*1)was compiled into 55 recipes. Not only kebabs, but also colorful and healthy appetizers called "meze", main dishes, soups, and desserts. Many vegetarian menus are also posted.
(*1)Based on our research

The best creative team, the first all-color Japanese "pan-Middle Eastern cuisine recipe" book project
https://camp-fire.jp/projects/view/3538

▽ Publication history
According to the Ministry of Land, Infrastructure, Transport and Tourism and the Japan Tourism Agency, the number of foreign tourists who visited Japan in 2015 was approximately 19.73 million (estimate), an increase of 47.1% compared to the previous year, setting a new record for the third consecutive year.
Under such a booming situation, the Japan Tourism Agency has identified Muslims and vegetarians as foreign customers that should be actively developed in the future.
The world's population exceeds 1.6 billion people, and it is said that Muslims make up 40% of the total population in Southeast Asia, where economic development is remarkable.
Also, the vegetarian population is 14% in the United States, 42% in India, and 10% in the United Kingdom, Canada, and Taiwan.

With the Tokyo Olympics approaching in 2020, the demand for food such as halal and vegetarian foods, which are their food culture, is rapidly increasing in Japan in response to such a historical and cultural background.

Our company started the restaurant business in 2001, and has developed cafes, bars, and restaurants in Shibuya, Shinjuku, Shinagawa, Shimokitazawa, and other areas.
At "Café Bohemia", which opened in 2013 with the theme of "A gypsy club reminiscent of a Middle Eastern resort!"

I sensed a strong demand for food culture that had never been seen before in Japan, such as the fact that every time the restaurant was fully booked as soon as reservations started.

In order to further accelerate this trend, we have published a recipe book that covers Turkish cuisine, which is now the world's number one halal advanced country, as well as unprecedented Lebanese and Israeli cuisine.
We aim to further develop Japanese food culture from Middle Eastern cuisine that is colorful and suitable for parties, and that can be easily prepared not only at restaurants but also at home.
カバー

[Name] Middle Eastern food party at MEYHANE TABLE
[Specifications] B5 version (257 x 182 mm) / 96 pages / full color
[List price] 1,600 yen + tax
[ISBN] 978-4-905312-46-8 C2077
[Author] Salaam Marine (Unagami)
[Release date] May 27
[Distributor] LD&K BOOKS
[Facebook page]https://www.facebook.com/meyhanetable/
[Contents] Password is lemon, garlic, parsley, olive oil
Homosu, tabbouleh, couscous, falafel, cherry kebab, etc. The first full-color Middle Eastern recipe book in Japanese with 55 recipes from Turkey, Lebanon, Morocco, and Israel.


■ Publication commemorative event held (1)

"Business Trip Meihane and Traveling in the Middle East@B&B"
Commemorating the publication of "MEYHANE TABLE Ie Meihane's Middle Eastern Food Party (with food and drinks)" (LD&K)

[Date and time] Sunday, June 5, 19:00-21:00
[Location] Bookstore B&B (30 seconds walk from Shimokitazawa Station South Exit)
[Address] 2nd Matsuya Building 2F, 2-12-4 Kitazawa, Setagaya-ku
[Price] 2,500 yen (1,500 yen + 500 yen 1 drink + 500 yen 2 food)
[Inquiry TEL]
【How to apply】
Please apply from the link below.
http://passmarket.yahoo.co.jp/event/show/detail/01pdeuy7krq7.html

■ Publication commemorative event held (2)

"Until MEYHANE TABLE is made ~ Behind the scenes of production starting from crowdfunding ~"

[Date and time] June 19 (Sun) 14:00-15:30 (doors open: 13:30)
[Capacity] 50 people
[Place] Aoyama Book Center Main Store (5 minutes walk from Omotesando Station)
[Address] Cosmos Aoyama Garden Floor (B2F), 5-53-67 Jingumae, Shibuya-ku, Tokyo 150-0001
[Price] 1,080 yen
[Contact] 03-5485-5511
【How to apply】
Please apply from the link below.
http://www.aoyamabc.jp/event/meyhanetable/

[Content]
The author, Kaisei Salaam, and Rie Okamura, who was involved in editing, will be invited to talk about the process of making "MEYHANE TABLE ~Middle Eastern Food Party at Ie Meihane~".
Also, through the secret story of the crowdfunding that triggered the birth of the recipe book with LD&K producer Tetsuya Saito,
We will talk about the future possibilities of Middle Eastern cuisine and the possibilities of publishing through crowdfunding.
An autograph session will be held after the event.
*Only on the day of the event, "MEYHANE TABLE Recipe Book & Middle Eastern Original Spice"
"Zaatar", "Smack" and "Nane" 3-piece set will be sold in limited quantity.


■ Author: Salaam Marine (Unagami) profile
http://www.chez-salam.com/
Middle Eastern food researcher/writer/DJ. He regularly travels to the Middle East and India and continues fieldwork on the local cuisine, music, and scenery.
In addition to writing manuscripts, his activities are wide-ranging, including Middle Eastern food workshops called "Travel Meihane", radio and club DJs, and lectures at open colleges and universities. In charge of the DJ for NHK-FM "Music Sightseeing Flight Exotic Cruise".
salam最新s

[Main publications]
・ “Oriental gourmet trip with breakfast in Istanbul” (Futabasha)
・ “Delicious Middle East Orient Gourmet Trip” (Futabasha)
・"21st Century Middle East Music Journal" (Artes Publishing)

■What is Meihane?
Meze (Appetizer) and Raku (Turkish distilled liquor) are the standard menu items that make the most of the taste of the ingredients using colorful green vegetables.

■ What is Halal?
Means "permissible" in Arabic. Islam prohibits the consumption of pigs, carnivorous animals, reptiles, insects, alcohol, and by-products from these, and foods that do not contain these are called halal foods.

■ List of stores handling the first time
Amazon http://www.amazon.co.jp/dp/4905312469
Aoyama Book Center Main Store (Omotesando)
Bookstore B&B (Shimokitazawa)
Kiryuusha (Shimokitazawa)
SHIBUYA TSUTAYA
EL SUR RECORD (Shibuya)
Book First Shibuya Bunkamura Street Store (Shibuya)
TSUTAYA TOKYO ROPPONGI (Roppongi)
Daikanyama Tsutaya Books Building No. 3 1F Cuisine Floor (Daikanyama)
Junkudo Bookstore Kichijoji (Kichijoji)
new style Kichijoji Loft (Kichijoji)
Village Vanguard Koenji (Koenji)
Maruzen Marunouchi Main Store (Marunouchi)
Junkudo Bookstore Ikebukuro (Ikebukuro)
Village Vanguard Jiyugaoka store (Jiyugaoka)
Travel Bookstore Nomado (Nishiogikubo)
Shonan Tsutaya Bookstore Building No. 2 1F Cuisine Floor (Fujisawa)
Junkudo Umeda Hilton Plaza (Umeda)
Kinokuniya Umeda Main Store (Umeda)
Umeda Tsutaya Bookstore (Umeda)
Asahiya Bookstore Namba CITY (Namba)

■What is Café Bohemia?
http://cafe-bohemia.jp/
The spacious open terrace, which is the only place in Shibuya that reminds you of a resort in the Middle East, and the exotic atmosphere of the interior make it a place where you can enjoy high-quality moments.
On the 40 tsubo open terrace covered with turquoise, box seats with parasols and a bar counter are installed, and Shisha (hookah) and garden parties are held in a corner of Shibuya.