Nisshoku Natsuko, who just released her latest work "Gyakurin Mania" the other day, has written a new commercial song, and a commercial featuring herself has been released.

"Gyakurin Mania" includes a song called "That Department Store", and this song is Natsuko's thoughts on the "Marukan Department Store", which has existed for nearly half a century in her hometown of Hanamaki City, Iwate Prefecture. When the music video, which he was involved in producing from the storyboard for the song he wrote, was released on YOUTUBE, it instantly gained sympathy nationwide, and has already been played more than 200,000 times, and is still receiving many comments. has been submitted.

The commercials for this time are “Even if it’s not nationwide, “I know” and “Local people know”.
= That is what was produced in the style of a music video with the concept of "local fanboy".

It is exactly what Natsuko wanted to express in "that department store", so let's check it out!

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~ Solar eclipse Natsuko comment ~
This CM (music video) has a lot of fascinating episodes that actually exist, so everything is a highlight, or rather, a listening point. Actually, among my songs, there is a song called "Ano Department Store", which is very close to the concept of this promotion. In my hometown of Hanamaki, Iwate Prefecture, there was a department store called Marukan Department Store, which closed down.
At that time, I wanted to leave the scenery of the department store with memories in some form. With that in mind, I wrote and composed the song "Ano Department Store", so I was able to put the concept of this song and the words "local fanboy" into the song.
I often go to Marukan Department Store after school, and at the time I thought it would be a place that would remain as it is forever.
For Hanamaki City, it is exactly the local fanboy itself. Hanamaki citizens always go to the large dining room on the 6th floor there.
I put ten-tiered rolls of soft-serve ice cream (laughs)!
For me, it's definitely the King of Local Miha.

▽ Music video story
It is packed with stories that exist in the city.
When I searched for "local fanboys" in Tokyo, the city was overflowing with stories.

In the work, "local fanboys (*)" overflowing in the city are introduced one after another.
In the process, the bakery that is usually just a bakery becomes a "children's secret base after school", and the candy store becomes a "dojo for learning etiquette". I'm noticing. Convenience for commuting to work or school, rent, proximity to the station, size, etc. Don't just look for a house based on specs, but a new perspective for looking for a house based on the "story" rooted in the city that the residents want to brag about. The thought that was advocated as is expressed in the music video. In addition, the episodes that appear in the music video "actually exist in the city of Tokyo".

(*) What is a local fanboy?
Even if it is not nationally famous, people who feel happy or want to brag when local information that they or their locals know about is disclosed to the public through television or the media. In addition, information about such spots (shops/places) and people in the city is called "local meha".

[“Tokyo Local Promotion” music video “Local Meha no Uta”]

[Tokyo Local Promotion]
http://fukuya-tokyo.jp/local/campaign.html

[eclipse Natsuko profile]
Born May 8, 1991 in Hanamaki City, Iwate Prefecture.
Started playing the piano at the age of 9 and writing songs at the age of 12.
From the winter of the second year of high school, full-scale live activities started in Morioka, Iwate Prefecture. As a representative artist of the Tohoku area of Stophi H Gene Festival 09,
Standing on the final SHIBUYA – AX stage, he won the i-Tunes vocal chart 1st place at this time.
From 2012 to 2013, they appeared in large festivals such as "ARABAKI ROCK FEST", "Kaze to Rock", and "JOIN ALIVE" one after another.
He made his name known all over the world.
In 2014, they released the album "Tadashida", which was selected as a power play at 12 radio stations nationwide, and held a nationwide tour in 7 cities. In 2015, they performed at FUJI ROCK FESTIVAL'15, and their performances have spread all over the country. Nisshoku Natsuko's unique lyrics and one-of-a-kind voice express the weaknesses and strengths of human beings.

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[Live information]
One-man tour 2017 "Fellowship tour for maniacs"
“All performances SOLD OUT!”
1/21 (Sat): Sapporo Junichi Watanabe Museum of Literature … SOLD OUT!!
1/28 (Sat): Fukuoka LIV LABO … SOLD OUT!!
2/4 (Sat): Osaka Umeda Quattro… SOLD OUT!!
2/5 (Sun): Nagoya UPSET … SOLD OUT!!
2/11 (Sat): Iwate Morioka CHANGE WAVE … SOLD OUT!!
2/12 (Sun): Miyagi Sendai MACANA … SOLD OUT!!
2/19 (Sun): Tokyo Kinema Club … SOLD OUT!!

[Additional performances]
1/22 (Sun): Sapporo Kuu COO… SOLD OUT!!
2/18 (Sat): Tokyo Kinema Club… SOLD OUT!!
All venues are scheduled to be seated (some may be standing)

[Work information]
4th mini album "Gyakurin Mania"
Released on January 11, 2017
Price: ¥2,000 (excluding tax)
Product number: 272-LDKCD

[recorded music]
1. Logma Rope
2. God please, may my irrepressible urges remain uncontrollable forever
3. Blackout
4.It seems like a frog
5. Groenendaal
6.Dig
7. Cycle
8. That department store

▽ Solar eclipse Natsuko 4th mini album "Reverse scale mania" trailer

▽ Reverse scale mania special page
http://nisshoku-natsuko.com/gekirinmania/

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["That department store"]

[“Logma Rope” MV]

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[Solar eclipse Natsuko Official HP]
http://nisshoku-natsuko.com/