The outline of the new loud project "MAD Id" planned by the staff belonging to LD&K's new business Shibuya Near Future Culture Research Institute has been announced.
We are always looking for new members and creators.

"MAD Id" will be an artist-type project created by handsome guys who have made women happy from the aspect of their looks, and a team of creators who support them creatively.
Participating creators for the 1st season include author/singer/songwriter Kanari Hashibata, who has worked on songs for Sadgeki no Heroine Syndrome, STRAY SHEEP CLAYMORE, uijin, raymay, miscast, SPARK SPEAKER, MELiSSA, and more.

[Project details]
《Artist name》MAD Id
(pronunciation/mad eyed)

All members are EXECUTIVE PRAYER class.
Being madly in love with someone you like becomes your identity and becomes your own happiness.
An artist who affirms such a culture.

While creating the creative first, we will send out the progress of the music and design, the state of the meeting, etc., and we will publish it in advance from the completed creative at any time, and finally decide the artist members who apply there.

Participation criteria for artist members is "good looks" only.
Musical experience is not required, and we will search widely, including the general public.

The determined artist members will perform the activities of the 1st season, and the ranking will be determined by the number of nominations and sales totals at the event held at the end of the 1st season. Higher members are planning a system in which the treatment in the 2nd season is promoted.

■ Activity schedule
《MUSIC》
Participating creators produce music with sounds centered on loud, visual kei, and EDM.
Releases will be distributed only, and physical sales will be combined with apparel brands.

《EVENT/MARCH》
A tribute event that women can enjoy and is highly dependent will be held regularly with crowdfunding.
On the march side, we envision a lineup that women can enjoy, such as instax, psyllium, and original champagne.

《Youtube/TikTok》
We plan to deliver programs that match the individuality of the determined artist members, such as the creative production process and the story of the artist members growing as musicians, such as challenges and projects.

《APPAREL/COSME/MODEL》
Established a brand "MAD Id" that is separate from goods.
Samples produced with participating creators will be released in advance, and the artist members will also act as models to wear them.
All products will be made to order and will be sold from the YouTube channel.

◆ We are always looking for creators to participate in this project! Writer, designer, illustrator, video creator, photographer, hair and makeup artist, etc.

[Artist members and creators wishing to participate, and all other inquiries]
https://www.instagram.com/mad_id_official/
DM ldandk.platform@ldandk.com
To the person in charge of project MAD Id

[LD&K HP]
https://ldandk.com/