To commemorate the release of “ENJOY HOME MAKING Yuru Housework BOOK”, we held a “Yuru Housework Workshop” on the music floor of Daikanyama Tsutaya Bookstore.
ENJOY HOME MAKING Yuru Housework MUSIC&BOOK
Loose, leisurely, and fun daddy's "loose housework" style
On June 8, in commemoration of the release of "ENJOY HOME MAKING Yuru Housework BOOK", the "Yuru Housework Workshop" was held on the music floor of Daikanyama Tsutaya Bookstore.
In the first place, what is “loose housework”?
To put it simply, "Let's enjoy loose housework". A new lifestyle will be born if daddy participates more actively in housework and child-rearing. The Super Daddy Association, by dads for dads, advocates such "loose housework."
With the cooperation of the Super Daddy Association and B:MING LIFE STORE by BEAMS, the Yuru Housework Workshop was held ahead of Father's Day. On the day of the event, mothers and children, including fathers wearing B:MING LIFE STORE original loose housekeeping aprons, participated.
The workshop consisted of two pillars: a talk session with Urawa Red Diamonds player Keita Suzuki, one of the founders of the Super Daddy Association, and a class on creating a stylish photo display.
In a talk session on the theme of "father's sports education," Keita Suzuki talked about how he was raised by his father, and how he raises his children now that he is in his position as a father. .
“It is important not to fit into a mold from an early age. It is necessary to set a certain level, but it is up to the child how they move within it. We will be connected,” the dads agreed. He listened to the talk with a serious expression.
Also, Keita Suzuki is a former Japanese national team player.
With the World Cup just around the corner, when asked about ways to enjoy watching games with parents and children, he said, "I want people to feel the vastness of the world through soccer."
The World Cup, where athletes from various countries gather together, will be a good opportunity for children to have a global perspective.
In the second half of the workshop, Mr. Shuji Suzuki of B:MING LIFE STORE was invited as a lecturer, and a fashionable photo display course was held.
This is to use your favorite photo frame to decorate your children's and family's photos in style.
Participating dads and moms used the prepared materials to create their own original photomere with free ideas. After it was completed, a couple said, "I'm happy that the photo we chose together turned out to be a nice shape." I think that the workshop was able to fully convey the charm of yuru housework, creating time full of smiles.
This year's Father's Day, let's give dad a "Yuru Housework Apron" as a gift.
Wearing a stylish and functional apron and listening to loose housework music, the appearance of a dad who is absorbed in housework and child-rearing is sure to be attractive!
LD&K Starts "Yuru Housework Project" with BEAMS and Super Daddy Association!
<LD&K>, which operates a wide range of music genres, labels, cafes, etc.
With the Super Daddy Association (SDA), a group of dads who propose to actively participate in child-rearing this time
<BEAMS/B:MING LIFE STORE>
We will release "MUSIC & BOOK" and "Apron" with the theme of "loose housework" by collaboration.
"Yuru housework" means "Let's do loose housework" as the name suggests.
Drinking coffee while listening to music, as one of "play" and "relaxation time"
It is to suggest home making to do.
MUSIC & BOOK is music that makes men want to enjoy housework,
A set of how-to books for daily household chores.
The music is created by Living Records Tokyo*, who pursued music that goes well with coffee as the definitive cafe compilation, and DJ KGO, who is also a father of three daughters, as music that you want to listen to when doing housework.
A compilation CD covering hit songs from the 70s to the present that will make you feel positive and happy, and <B: MING LIFE STORE> staff's "how to make coffee/washing/shining shoes/interior", etc. We will propose new ways to connect with everyday life and music, such as things you didn't know and information you can get.
In addition, with the theme of "coolness that men want to wear", B:MING LIFE STORE original apron was produced with the cooperation of SDA. While valuing the men's eyes, it is a gem that has been particular about fine details such as the material and the 2-way specification that can be used as a half apron.
Please look forward to future loose housework projects.
