From "Shibuya"! Craft “energy” beer is born! Shibuya Beer ENERGY〜MACA〜
Born in Shibuya, by people who love Shibuya, the "world's first" local beer with maca to energize Shibuya
Jointly developed by Shibuya's original night cafe "Udagawa Cafe" and original local beer "Sankt Gallen"
[Content]
The original night cafe "Udagawa Cafe", which celebrates its 15th anniversary in August this year in "Shibuya", the birthplace of fashion and culture, jointly developed with the original local beer "St. Gallen".
The new brand craft beer "Shibuya Beer ENERGY ~ MACA ~" will be released to the general public on April 28, 2015 on Shibuya Day.
This project was realized with the backing of the information magazine “Beer Girls” and the liquor wholesaler “Kawachiya”, which quickly agreed to support women who love beer to enjoy beer more.
With the name "Shibuya", Shibuya's specialty following "Hachiko" will be born here.
【Description of item】
Uses Peruvian 100% "Maca", which is rich in amino acids, to support a healthy and firm daily life.
The flavor is a fruity and refreshing taste that uses plenty of seasonal “grapefruit” harvested every season. For the first brewing, we use "Florida", which continues to be said to be the best in the world for both "taste and quality".
▼ Product overview
○ Product name: Shibuya Beer ENERGY ~ MACA ~ (Shibuya Beer Energy ~ Maca ~)
◯ Package: 330 ml bottle (Some stores plan to offer barrel draft as well)
◯ Item: Happoshu
◯ Stores: Only 7 stores in Shibuya
Udagawa Cafe:http://www.udagawacafe.com/cafe/
Udagawa Cafe Annex:www.udagawacafe.com/bekkan/
Udagawa Cafe “Suite”:http://www.udagawacafe.com/suite/
Sakuragaoka Cafe:http://www.udagawacafe.com/sakuragaoka/
Cafe Bohemia:http://cafe-bohemia.jp/
FLAMINGO:http://cafe-flamingo.com/
Tokyo 354 club:http://354club.com/
◯ Ingredients: malt, hops, maca, grapefruit
◯ Alcohol content: 5%
Note) Since it contains maca and grapefruit as secondary ingredients, it is classified as low-malt beer under the Liquor Tax Act.
○Official pagehttp://www.udagawacafe.com/shibuyabeer/
○ Cooperation: Beer Girls, Kawachiya
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▼Manufacturing
What is Sankt Gallen
Since 1993, before the ban on craft beer was lifted in Japan, the original craft beer shop brewed beer in San Francisco in the United States, imported it back to Japan, and sold it.
It has won numerous awards at contests around the world, including the World Beer Awards and the International Beer Cup.
The origin of the name is "Switzerland St. Gallen Abbey", which was the first in the world to obtain a brewing license.
▼ Sales
What is Udagawa Cafe?
Inside the center city. The original night cafe will celebrate its 15th anniversary in August this year. With the theme of dark, low and soft, the façade of the lounge bar seen at SOHO in NY is mixed with the loose taste of southern Asia for the interior. Udagawa Blend Coffee is a darker than anywhere else, but it is a refreshing blend. It has a wide variety of food and drinks, and is open until 5:00 in the morning, making it popular as a convenient café.
▼ You can drink "Shibuya Beer" for free as soon as possible! ! Free tasting event will be held! !
[Invitation to SNS curators and bloggers]
Chance to enjoy Shibuya beer before the 4/28 lifting of the ban! ! We will invite "30 people" by lottery.
We are also planning to prepare a limited gift on the day. We look forward to a lot of your application.
Date: April 8, 2015 (Wednesday) 19:00-20:30
Location: Udagawa Cafe "Suite"
Address: 36-12 Udagawa-cho, Shibuya-ku, Tokyo
[how to apply]
Please check the <Notes> on the following URL before applying.
http://passmarket.yahoo.co.jp/event/show/detail/01nuscxdz9cg.html
Strange Reitaro, Bakubakudkin, Nisshoku Natsuko and others will appear at the "Ura Shibuya" regional promotion event!
In the depths of Shibuya and Udagawacho, centered on "Tokyu Hands" and "Cisco Zaka",
Lined with famous shops and hotspots known to those in the know, DIY and unique
"Ura-Shibuya" is an area where cafes, bars, record and apparel shops gather.
It used to be an area with a unique culture rooted in record shops and clothing stores.
Since around 2013, shops that have been evaluated as "small but warm stores" and "stores that transmit culture with a unique sense" have opened one after another, and the area is heating up again.
In order to disseminate the charm of such "Ura Shibuya", from the shops in the area and the artists who gather in the area,
Based on the concept of "sound, food, and people," the event "Ura-Shibuya POSSE" will be held from September 2014, bringing together stores, brands, and artists representing the region.
In "Ura Shibuya POSSE" to conclude 2014,
The lineup includes notable artists such as Bizarre Reitaro, Bakubakudkin, Ryofu, Nisshoku Natsuko, NATURAL VYBZ, and Kikumaru.
In addition, DJs with connections to the area will also perform.
It will be held as a circuit event at two venues, Vivid Cafe “FLAMINGO” and “Udagawa Cafe Annex” in Ciscozaka, Shibuya.
A new trend is about to happen in Shibuya.
I would like you to witness the collaboration of artists and concepts that are transmitted by the whole "city".
[Overview]
URASHIBUYA POSSE vol.3 ~Back Shibuya-kei NIGHT~
Date: December 15, 2014 (Monday) 19:00-midnight
Advance: 2,500 yen Door: 3,000 yen (drink fee not included)
【venue】
FLAMINGO http://cafe-flamingo.com/
Udagawa Cafe Annex http://www.udagawacafe.com/bekkan/
(held at 2 venues / free to come and go)
*Please redeem your wristband at FLAMINGO. You can enter both venues by presenting your wristband.
[Ticket purchase method (either 1 or 2 can be purchased and reserved)]
1. Purchase tickets from the Peatix event page
http://peatix.com/event/63460
2. Ticket reservation with a dedicated email address
to urashibuya.posse@gmail.com
Please specify "katakana full name" and "number".
Reservation will be completed when you receive the reply mail of "reservation confirmation".
[LIVE]
Strange Reitarohttp://kimyoreitaro.com/
Bakubakudkinhttp://bakubakudokin.com/
Lu Buhttp://ryohu.flavors.me/
solar eclipse natsukohttp://www.ldandk.com/nisshoku/
TOKYO Goddamms!http://iflyer.tv/ja/artist/35754/
NATURAL VYBZhttp://www.facebook.com/nnnnnatural
Kikumaruhttp://t.co/3salUYliL0
[DJs]
Saccho (Saki Sato)
ZAG
TOMMY (BOY)
Karen
Spotted (ACCM)
Bunmu (BLASTBASE)
MICHE (Rock no Kokoro)
Hiroki Yamada (Back Shibuya Ward Office)
Saiki Yusuke
■What is Ura-Shibuya?
Ura-Shibuya is located at the end of Shibuya Udagawa-cho Center Gai, and is known for its collection of unique and attractive shops rooted in the local area.
The area used to have its own unique culture, such as record shops and clothing stores, but it has been declining for the past few years.
Since around 2013, the area has been reheated in recent years with the opening of shops that are evaluated as “small but warm stores” and “stores that transmit culture with a unique sense”.
What is Ura-Shibuya POSSE?
In the depths of Udagawa-cho, Shibuya, there are rows of well-known shops and hotspots known to those in the know, as well as unique DIY cafes, bars, and record and apparel shops, called Ura-Shibuya.
From September 2014, POSSE, a gathering of shops, brands, and artists representing the region, has been held to disseminate culture based on the concept of "sound, food, and people."
—— Notes about tickets ——
*Please check the URL for details on how to pay with Peatix.
*Advance reservations are recommended as the number of tickets is limited. Customers who have not made a reservation cannot enter.
*For this performance, after making a reservation on the Peatix event page (http://peatix.com/event/63460) or using the dedicated email address, you will be able to enter by exchanging your wristband at "FLAMINGO" on the day.
*When exchanging the wristband, you will purchase a 2DRINK ticket for 1000 yen as a drink fee.
*If the wristband is lost or damaged, it will not be reissued for any reason. Please be careful not to remove it.
*This performance does not have a reference number on the ticket.
*Event timetable will be announced at a later date.
*Please note that admission may be restricted if both venues are full.
*Please note that tickets will not be refunded if the event is canceled due to unavoidable reasons such as natural disasters.
In addition, we do not guarantee any travel expenses (cancellation fees) to the venue due to the cancellation of this event.
*Tickets required for ages 4 and up
*Whether or not tickets will be available on the day will be announced on the event Facebook page.