“Energize Japan from Shibuya!”

The autumn festival will be held jointly with Tokyu Department Store, which celebrates its 50th anniversary this year, and Udagawa Cafe, which is famous for its original night cafe in Shibuya.

At the rooftop space of Tokyu Department Store, which boasts the largest area in Shibuya, it is an event where you can toast with people who gather in Shibuya during Halloween week with music and beer.
And admission is free! !

●Taste premium “local” beer!
In order to inject more energy into "Shibuya", which will develop further as a city in the future, we will sell "Premium Shibuya Beer", which contains twice the South American superfood "Maca" that makes you clean and energetic, on the day.

● Live performances by local bands and guests!
At the rooftop special live venue, the "night out city pop band" "Udagawa Bekkan Band" from Udagawacho, Shibuya will hold a premium live performance including their new song "Shibuya is my town" to excite the Tokyu main store and the city of Shibuya!
Let's enjoy the long autumn nights with good music, energy and delicious beer!

●There is a field on the rooftop of the city center! ? Seeding experience of "beer barley" used for Shibuya beer!
Furthermore, on the day of the event, a beer barley (barley) seeding party will be held at the agricultural space on the roof of the Tokyu Main Store.
Barley made from the seeds sown by the participants will be harvested in April and May next year!
The harvested barley will be used for the 3rd anniversary version of the energy craft beer "Shibuya Beer", which was planned and developed with the concept of "energizing Japan from Shibuya"!
The beer that everyone grows and makes in Shibuya is ready!

Take-out sales will also be available at the Shibuya Beer pop-up shop at the main entrance on the 1st floor of Tokyu Main Store.
Please enjoy Shibuya beer full of energy at the end of work during Halloween week.

We look forward to welcoming everyone!

Event title:
Tokyu Department Store Main Store × Udagawa Cafe produce
"Shibuya Beer Fest '17 ~Catch it in the Barley Field~"

Venue: Tokyu Department Store Main Store Rooftop Space (2-24-1 Dogenzaka, Shibuya-ku)
Date: 2017.10.27 (Fri) 17:00~22:00
Price: Free admission, drinks and food from 500 yen *Premium Shibuya Beer sold on the day only

Live: Udagawa Bekkan Band, CHAN-MIKA and more…
Dj: coming soon

[Information on the Shibuya Beer wheat sowing experience]
From 17:00 on the day of the event, we will have a “field farming & sowing experience” at the farming space in the venue.