“Udagawa Cafe”, which has rooted the “night cafe” culture in Shibuya, craft beer “Shibuya Beer” as a local product of Shibuya,
LD&K, which plans and disseminates live circuit events such as "TOKYO CALLING" in the city center, will launch a new apparel brand.

Its name is "Shibuya Is My Town". The first product will be on sale on the EC site from 10/20 (Friday).

[Shibuya Is My Town]
EC site URL→https://shibuyaismytown.com (10/20 Friday 15:00 open)
Facebook page →https://m.facebook.com/shibuyaismytown/
twitter→https://twitter.com/shibuyaismytown
instagram→https://www.instagram.com/shibuyaismytown/

●Brand policy "For brands that survive without becoming popular".

In order to set ourselves apart from existing apparel that is mass-produced and consumed in the same manner, we use the "online SPA" method to produce low-cost products even in small lots.
Not only do we not sell at “real stores” that rebound as costs, but we will also offer products by selling out each title with a policy of not conducting sales.

In addition, we will release a small number of limited products at the lowest cost by selling out without returns.

On the release date of each item, we will send information to everyone using SNS and crowdfunding.

For those who wish to check the size and material of the product, it is possible to try on samples at Shibuya "Udagawa Cafe".

●Shibuya Is My Town 1st product lineup

■ Polo shirt three-quarter sleeve LDK-001 12000 yen
Size development / S, M, L
S.
Length 60 Width 48 Shoulder width 41 Sleeve length 42
M.
Length 61 Width 49 Shoulder width 42 Sleeve length 42
L.
Length 62 Width 50 Shoulder width 43 Sleeve length 43
　
body color/black
Material: 53% cotton, 47% polyester

Open collar shirt LDK-003 (embroidery only 14,000 yen / embroidery & illustration 16,000 yen)
Size development / S, M, L
S.
Length 67 Width 50 Shoulder width 40 Sleeve length 20
M.
Length 67 Width 52 Shoulder width 41 Sleeve length 21
L.
Length 67 Width 54 Shoulder width 43 Sleeve length 22

body color/black
Material/rayon 100%

●Shibuya Is My Town 1st product order event held

To commemorate the opening of the site on October 20th, we will be holding a fitting and ordering event for the first product on the 2nd floor of the long-established night cafe "Udagawa Cafe" in Shibuya.
On the same day, the 15th anniversary exhibition of the design company "Cockney Graphics" hosted by Shibuya Is My Town designer "Naoto Mizuno" will be held.

Try picking up the products while enjoying a drink or coffee.

Date: 10/20 (Fri) 19:00-23:00
Venue: Udagawa Cafe 2F
Address: 18-4 Udagawa-cho, Shibuya-ku
Entrance fee: 1000 yen (with 1 drink)

Guest DJ: Satoshi Yamane (toe)

*Since this is the first exhibition of the product and the sales method does not have a store, it will be a valuable opportunity to come and check the size and material.
* As soon as each product runs out of stock, sales will end and there are no plans to resell.
*From 23:00 on the same day, an after party will be held at the bar "The Closet", which is a 3-minute walk from Udagawa Cafe.