Mr. Nomura, played by actor Fumiyo Kohinata, ponders "What does it mean to work?"
nms (Japan Manufacturing Services Co., Ltd.)'s story depicts a person's success in a second career in manufacturing.
It has been revealed that Kariyushi 58's signature song "Owari Hajimari" will be used as the theme song for the commercial.

♪ Kariyushi 58 "The End Begins"

The theme of the commercial is "second career" and "re-employment."
The content of the video is aimed at supporting senior talent, and actor Kohinata Fumiyo appears in the video as a representative of senior talent, while actor Nakayama Shota appears as a young talent.
*Second career means "a job in one's second life."

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<小日向文世コメント>
Until now, changing jobs at age 65 was unthinkable.
My role is that of a middle-aged man who continues working in accounting until retirement and then switches to a technical workplace at the age of 65.
He plays the role of "Nomura-san," a man with a brimming sense of curiosity but who is somewhat concerned about his physical strength.
I felt that the song "Owari Hajimari" by Kariyushi58 perfectly matched his feelings as he headed back to work. The lyrics of the chorus are "Today is almost over. Is there anything left to do?"
While acknowledging the loneliness of ending one's first career, which is unique to this generation, it also feels like a gentle push forward, which is very touching. It's better to try to do what you have left undone.
Retirement is not an end, but a beginning. That is the sentiment behind the song.
I believe that thanks to this song, the video will resonate with seniors across the country.

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<かりゆし58前川真悟コメント>
"Owari Hajimari," which has been used in this commercial, is a work that was released over 10 years ago.
I feel that this piece truly embodies the commercial's themes of "manufacturing" and "a new start."
I am truly happy that this has given me support for the new journey of my child (my song) and for my livelihood in creating things.
I hope that the commercial will help someone who comes across it to make more positive decisions.

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It's a commercial that expresses the significance of working in the manufacturing industry and the wonderfulness of working hard no matter how old you are.
I would definitely recommend watching this work, which could be considered a short movie.

[TV commercial information]
"Re-employment for those who work hard" (60 seconds):

"Re-employment for those who work hard" (30 seconds):

▼Broadcast Schedule
October 11th (Thu) - 20th (Sun)
11/1 (Fri) - 10 (Sun)

▼Broadcast area
Kanto region (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki)
Tohoku 4 prefectures (Miyagi, Iwate, Fukushima, Yamagata), Kumamoto prefecture

▼Advertiser
nms Holdings https://www.n-ms.co.jp/
Japan Manufacturing Services https://hs.n-ms.co.jp/

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